Honshitsubi
本質美Where conventional styling modifies the surface, Bioprogramming operates on the essence — the intrinsic capacity of each hair to become beautiful. Honshitsubi is the Lumielina doctrine that the device does not impose style; it unlocks potential already present in the shaft.
The concept of Ri (理) represents the truth which the natural world is built upon. Ri exists within every person, and through its power the true beauty of life can be realized. The journey to understand Ri is at the source of one's desire for beauty, and ignites a burning passion for Shinbi (真美), or ideal beauty. Honshitsubi (本質美) is the beauty which manifests itself as life approaches the infinite essence of Ri — and the Ri within oneself reaches a level of abundance.




